MARKETING RESOURCES AND SERVICES

freelance marketing services management - elizabeth kraus

Marketing Services

Whether you need help from a marketing strategist to a marketing “do-er” who can help you set up and run marketing systems, we can tailor a marketing plan that will help you connect with, engage and convert buyers. Use…

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small business marketing blog

Blog

Blog — Marketing • HR • Recruiting • Leadership • Branding • Small Business • Salons • Beauty Pros • Hiring Managers • CEOs • Marketers • Business Leaders

365 days of marketing ideas by elizabeth kraus

365 Days of Marketing

365 Days of Marketing is the marriage of low-cost, creative, practical marketing ideas with the ‘how-to’ when it comes to marketing a real business, in today’s real world, online and off. Available in both print and digital formats. Small business marketing…

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2016 salon marketing calendar for hair dressers

Clients Rule: 2016 Salon Marketing Calendar

Clients Rule: 2016 Salon Marketing Calendar for is the latest marketing calendar for salon owners, hairdressers, estheticians and other beauty professionals by salon marketing expert Elizabeth Kraus. Hundreds of no and low-cost salon marketing ideas written just for beauty…

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Growing a salon on 100 marketing budget

Growing Your Salon on a $100 Marketing Budget

Growing your Salon on a $100 Marketing Budget is our newest salon mini-marketing guide with the “how to” to help with growing a salon using word of mouth, SEO, networking and email marketing is available on Amazon.com in print…

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12 months of marketing ideas for salons and spas

12 Months of Marketing for Salon and Spa

Make Over Your Marketing: 12 Months of Marketing for Salon and Spa  This book can be utilized equally well by salons or spas of any size, from large or multi-location to home based businesses, booth renters and independent operators—regardless…

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Latest Blog Posts

6 Reasons Your Salon Social Marketing Stinks (and how to fix it)
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6 Reasons Your Salon Social Marketing Stinks (and how to fix it)

6 Salon Social Marketing Strategies Every Plan Needs to Include What could be more exciting than having a free marketing tool powerful enough to bring new clients in the door? And what could be more frustrating than going weeks,…

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5 Musts for Marketing to Multi-Cultural Clients
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5 Musts for Marketing to Multi-Cultural Clients

Making the Case for Adding Multi-Cultural Salon Services Adding multi-cultural salon services could be the key to growing your business in place or help you raise the revenue needed to add new locations. Here are five marketing musts for…

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4 Ways Pre-Appointment Salon Marketing Increases Average Ticket and Client Engagement
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4 Ways Pre-Appointment Salon Marketing Increases Average Ticket and Client Engagement

Increase Average Ticket and Client Engagement with this Pre-Appointment Salon Marketing Tactic Make this one salon marketing tactic part of your strategy and watch your salon’s average ticket and guest engagement rise. How many times have you begun to…

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Start Your Own B2B Networking Group in 5 Easy Steps
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Start Your Own B2B Networking Group in 5 Easy Steps

Ask and Answer: Start a B2B Networking Group by Answering 5 Key Questions A networking group can be an invaluable resource or even a source of new business. Here’s what you need to know to start a networking group…

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6 Ways 2016 NAHA Winners Can Celebrate with Great Salon Marketing
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6 Ways 2016 NAHA Winners Can Celebrate with Great Salon Marketing

2016 NAHA Winners Can Keep the Party Going Long After the Award Show Ends Your team scored big at NAHA – now what? Here are six salon marketing ideas to help 2016 NAHA winners and finalists celebrate with staff and…

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5 Ways the Small Business CMO Can Own Customer Experience Too
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5 Ways the Small Business CMO Can Own Customer Experience Too

New research from Forrester shows that if it doesn’t already, marketing will soon own the customer experience from beginning to end.   Successful CMOs Already Own Customer Experience from Beginning to End Overcoming perceptions that marketing is a resource…

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Marketing Strategy - Services - Social Media - Email Marketing - Web Design and Development

Elizabeth Kraus
Elizabeth Kraus

Fractional CMO and freelance marketing services -