MARKETING RESOURCES AND SERVICES

freelance marketing services management - elizabeth kraus

Marketing Services

Whether you need help from a marketing strategist to a marketing “do-er” who can help you set up and run marketing systems, we can tailor a marketing plan that will help you connect with, engage and convert buyers. Use…

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small business marketing blog

Blog

Blog — Marketing • HR • Recruiting • Leadership • Branding • Small Business • Salons • Beauty Pros • Hiring Managers • CEOs • Marketers • Business Leaders

365 days of marketing ideas by elizabeth kraus

365 Days of Marketing

365 Days of Marketing is the marriage of low-cost, creative, practical marketing ideas with the ‘how-to’ when it comes to marketing a real business, in today’s real world, online and off. Available in both print and digital formats. Small business marketing…

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2016 salon marketing calendar for hair dressers

Clients Rule: 2016 Salon Marketing Calendar

Clients Rule: 2016 Salon Marketing Calendar for is the latest marketing calendar for salon owners, hairdressers, estheticians and other beauty professionals by salon marketing expert Elizabeth Kraus. Hundreds of no and low-cost salon marketing ideas written just for beauty…

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Growing a salon on 100 marketing budget

Growing Your Salon on a $100 Marketing Budget

Growing your Salon on a $100 Marketing Budget is our newest salon mini-marketing guide with the “how to” to help with growing a salon using word of mouth, SEO, networking and email marketing is available on Amazon.com in print…

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12 months of marketing ideas for salons and spas

12 Months of Marketing for Salon and Spa

Make Over Your Marketing: 12 Months of Marketing for Salon and Spa  This book can be utilized equally well by salons or spas of any size, from large or multi-location to home based businesses, booth renters and independent operators—regardless…

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Latest Blog Posts

6 Ways 2016 NAHA Winners Can Celebrate with Great Salon Marketing
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6 Ways 2016 NAHA Winners Can Celebrate with Great Salon Marketing

2016 NAHA Winners Can Keep the Party Going Long After the Award Show Ends Your team scored big at NAHA – now what? Here are six salon marketing ideas to help 2016 NAHA winners and finalists celebrate with staff and…

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5 Ways the Small Business CMO Can Own Customer Experience Too
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5 Ways the Small Business CMO Can Own Customer Experience Too

New research from Forrester shows that if it doesn’t already, marketing will soon own the customer experience from beginning to end.   Successful CMOs Already Own Customer Experience from Beginning to End Overcoming perceptions that marketing is a resource…

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10 Things People Hate About Your Digital Marketing Strategy
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10 Things People Hate About Your Digital Marketing Strategy

New data about the type of ads consumers dislike should guide your digital marketing strategy so you can avoid losing traffic and sales due to a poor website visitor experience.   Digital Marketing Strategy Ads Consumers Don’t Hate Contrary…

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The Best Free Advertising in the Age of Digital Word of Mouth
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The Best Free Advertising in the Age of Digital Word of Mouth

We give away free marketing tips all the time with ideas for promoting a business that don’t cost a thing, including tip no. 23 in this list of twenty-five free advertising ideas. Free Advertising Ideas: 25 No-Cost Ways to…

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6 Things You Need to Rock PR on a Small Salon Marketing Budget
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6 Things You Need to Rock PR on a Small Salon Marketing Budget

Public relations isn’t just media coverage, it’s any time you can get someone else to talk about your brand. Here are six easy to execute, free and low-cost PR ideas that can be done even on a small salon…

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Infographic Dos and Don’ts of Writing a Great Press Release
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Infographic Dos and Don’ts of Writing a Great Press Release

Writing a great press release and copy suitable for media publication isn’t like any other type of marketing copywriting. This Vertical Response infographic checklist of dos and don’ts for writing press releases helps demonstrate just how complex it is.…

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Elizabeth Kraus
Elizabeth Kraus

Fractional CMO and freelance marketing services -